Mission
To promote the science of business.
Vision
To further understanding of university-level business knowledge using the scientific method.
Origin Story
When I first went to business school, I got excited about learning everything I could about business. At the time, I didn’t know any better and thought that that was all to know in business.
After graduation, I noticed some discrepancies. Why were there so many ‘business gurus’ on their blogs, YouTube channels and books trying to teach a ‘better way to do business’? If their ways of doing business are so good, why aren’t these taught in the business school?
After graduating from the science programme, I realised even more discrepancies. Online, there are many websites and YouTubers showcasing university-level science topics to the layman, but very few doing a similar job of promoting university-level business topics. Many of the business blogs and YouTubers rely on anecdotal evidence, which would be hard to test or prove scientifically.
Also, I notice that formal science education gets updated regularly, and even primary school textbooks get updated to reflect the updates. However, I do not see the same widespread adoption when business breakthroughs happen. I have witnessed outdated business knowledge taught in place of newer breakthroughs in business theory and practice.
I believe university-level business education needs to change. I believe that business knowledge needs to take the scientific approach of being tested, supported or rejected, and widely integrated into university teachings.
To start, I chose to focus on Business Model Elements for BaldBusiness.com, because it is something I can believe I can make a difference in. I’ve been taught by different business coaches a whole range of different business models. It took me a long time to realise that many of these business models were actually the same things but with different names. It got me thinking; why hasn’t anyone sat down and created a database of all Business Model Elements? So I decided that I would do this. If I can record, test, and properly classify all business models, then I can have something to officially add to the collective human knowledge on the subject of business. Business leaders would be able to look at the database, study it, and use the business models that most apply to their organisation.